Software development pricing

Intro call

Free 20 minutes

A short video call to talk about your idea or problem and see if I'm the right fit.

Tell me what you need in your own words
Honest advice on whether it's worth building
No pitch and no obligation

Book a free call

Strategy session

$250 60 minutes

A working session where we plan your project together. Credited toward the project if you go ahead.

Goals, features and what can wait
A written plan you keep either way
A fixed quote and timeline

Book a strategy session

Projects

Fixed quote after the strategy session

The full build, from design to launch, for one agreed price.

Design you can click through before coding
Weekly test builds
Tests, logging and App Store submission
30-day warranty after launch

See the process

Care plan

$350 a month billed monthly

Ongoing care after launch so your app or site keeps working.

Hosting, uptime and security checks
Fixes when a new iOS or browser version breaks something
Up to 3 hours of small changes each month
Same-day replies on weekdays

Ask about care plans

Need ongoing or open-ended help instead of a fixed project? Hourly work is available (rate: $150 an hour).

Typical starting prices

Where most small projects of each kind begin. Your fixed quote depends on what we agree to build.

Service	Starting at
iOS and Apple apps	From $8,000
Business automation	From $3,000
AI for your business	From $5,000
Custom tools	From $5,000
Websites	From $1,500

What affects the price

The price depends on how much there is to build, not on who's asking.

These are the things that make a project bigger or smaller. In the strategy session we go through each one, and I'll often suggest a simpler first version that costs less and gets you to launch sooner.

Platforms. iPhone only, or also iPad, Apple Watch, Vision Pro or the web.
Number of screens. More screens means more design, code and testing.
Accounts and login. Whether people sign in, and whether there are different roles like staff and managers.
Payments. Subscriptions, in-app purchases or taking payments for services.
Backend. Whether data needs to sync between devices or people, and where it's stored.
AI features. Assistants, document reading or smart suggestions, and whether they run on the device or in the cloud.
Integrations. Connecting to tools you already use, like calendars, spreadsheets or other services.
Design polish. A clean, standard look, or custom animation and branding throughout.

Payment schedule

Projects over $3,000 are paid in four equal milestones, so you pay as you see progress. Here's how that works on a $10,000 project:

Milestone	Share	On a $10,000 project
To start	25%	$2,500
Design approved	25%	$2,500
Beta ready to test	25%	$2,500
Launch	25%	$2,500

Ownership of the code transfers to you with the final payment.

Projects of $3,000 or less are simpler:

Milestone	Share
To start	50%
On delivery	50%

If the scope changes along the way, you get a written price for the change before I do the work.

Ways to pay: Bank transfer (ACH or wire), card through Stripe, Zelle, or USDC by arrangement.

What's always included

You own the source code. The full code and design files are yours after the final payment.
Weekly builds. A working version to try every week, on your own phone or browser.
Tests and logging. Automated tests and built-in logging, so problems are caught early and easy to trace later.
App Store submission help. Screenshots, listing, privacy details and getting through App Review.
30-day warranty. Bugs in what we agreed on are fixed free for 30 days after launch.

Questions about cost or payment? The FAQ covers refunds, scope changes and more.

Find out what your project would cost

Start with a free 20-minute call. If it's a fit, the strategy session gets you a written plan and a fixed quote.

Free 20-minute first call
Fixed quote before work starts
Weekly test builds
You own the code
30-day warranty after launch
Replies usually the same day